When thinking of sports betting, men often come to mind first. However, there are some statistics that show women are actually better at betting.
A recent study showed that women saw average returns of almost 20 percent on their bets while men lost an average of almost 5 percent. Additionally, the study suggested that women’s approaches are more strategic and less emotional than men’s. The study also found that one-third of bettors in the U.S. are women.
Studies have found that women make up 50 percent of the sports fan base in the United States, yet men account for 72 percent of the money wagered legally on sports in the country. Another study found that 29.7 percent of male bettors placed more than $500 in sports bets per month, but only 12.2 percent of female bettors did. The same research indicated that 65.2 percent of women who wager on sports regularly in the United States, risk less than $100 per month. This means that roughly two-thirds of all female sports bettors are casual or once-per-month types.
There are multiple reasons this could be the case. As one of the studies mentioned above suggested, men are more emotional bettors. Data also suggests that women are more risk-averse than men. These two factors could explain why women are better bettors than men.
More importantly, however, is the idea that female bettors have the potential to be a booming market. Dr. Laila Mintas, CEO of Australian sportsbook PlayUp’s U.S. operations, said this presents a massive opportunity for the industry, noting “I strongly believe it’s a totally unserved and untapped market.”
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