There is no better time than the present to buy into the women’s sports market. As the industry continues to grow, there are countless opportunities to watch, support, and learn more about the teams, the players, and everyone in between.
In August, the NWSL announced that its 2022 championship game will be televised in a prime-time slot for the first time in its history. Broadcasted through CBS, the game will be live as well as on Paramount+, and will be streamed internationally to fans on Twitch. Some fans would consider this a long time coming, as the previous championship games have been played as early as 12 a.m.
“We are thrilled to present the NWSL Championship Game in prime time, creating more exposure and reach for this fantastic league as we showcase the best in soccer to a passionate fanbase as well as a new audience,” said CBS’s Executive Vice President of Programming Dan Weinburg.
The NWSL’s viewership this season has been at an all-time high. A preseason game between San Diego Wave FC and Angel City FC had 456,000 viewers. In 2021, the championship game had 525,000 people tuning in, an increase of over 200 percent from 2019’s championship.
Numbers are growing internationally for women’s soccer as well. Camp Nou, Barcelona’s home stadium, had 91,648 fans in attendance for their women’s team as they took on Wolfsburg in the semifinal of the UEFA Championship. A record attendance, surpassing the numbers of the Rose Bowl in the 1999 Women’s World Cup. When England won Euros in early August, the BBC reported that 17.6 million people tuned in.
In the WNBA, numbers are rising in viewers, ticket sales, and merch sales. Holly Rowe tweeted about the increasing numbers saying “Bet on Women. Now THIS is growth!”
A new facet worked into the WNBA has been betting. We haven’t seen a lot of women’s sports featured in parlays or included in some betting odds. In case you’re curious, going into the semifinals of the 2022 season, the Las Vegas Aces' odds to win are -110, while the Connecticut Sun and the Chicago Sky are at +350. The Seattle Storm’s odds are +500.
There has never been a better time for the women’s sports industry to grow and thrive. This trend will continue upward and it all starts with the fans who tune in or attend. The more you watch and the more you go, the better the environment is for the industry to thrive.
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