The National Women’s Soccer League (NWSL) is having a season like never before.
With the addition of the two newest teams this season — Angel City FC and San Diego Wave FC, who are both killing it in the standings and on social media — the season is full of talented players, stands full of fans, and access to watch made so much easier, it is an exciting year for women's soccer all around.
In 2019, the NWSL had a viewership average of 81,000 across all of ESPN. Last year's championship game between the Washington Spirit and the Chicago Red Stars surpassed that with ease — 525,000 viewers tuned in to CBS to watch the game.
Some of the NWSL’s games this season are even passing the average MLS viewership. When San Diego and Angel City played earlier this year, there were nearly half a million viewers at home and an almost sold-out crowd in the stadium. When Charlotte FC and LA Galaxy, two MLS teams played in that same weekend, they had a viewership of 475,000.
The league also takes advantage of Twitch, an online streaming platform to show games, making it even more accessible to fans.
In terms of players, Alex Morgan is having one of her best seasons ever —11 goals so far in 11 games that she has played in, not to mention how well she is doing representing the United States in the CONCACAF tournament.
The NWSL’s social media presence has also grown and improved, along with each team. Currently, with 450k, the NWSL’s Instagram is all business — sharing scores and other highlights from around the league. Angel City’s Instagram and Tik Tok are brimming with content such as actress Jennifer Garner and author Glennon Doyle pretending to be “soccer moms”. Houston Dash shares videos of the players answering silly questions or goofing around before practice. This social media approach has been successful in getting people to view the accounts, which then become a few follows.
As the season continues to progress, so will its growth. And as the years go on, the numbers will continue to climb in viewership, followings, and player stats as the league continues to expand.
Photo credit: courtesy of NWSL’s Instagram